We specialize in

Junk Removal SEO

Introduction to Junk Removal SEO

Congratulations! You, a small business owner, run a junk removal business in the perfect city. Unfortunately, owning a junk removal company is a lot of work.

Junk removal services assist people in a variety of ways. For example, people hire junk removal services when unwanted belongings can not fit in the trash. Sometimes, people (or businesses) require a junk removal service for cleanouts (attics, garages, sheds, etc.), dump runs, estate foreclosures, and waste removal.

Throughout the pandemic, the junk removal industry expanded as laid-off employees began starting junk removal services. Junk removal businesses are profitable, but generating a steady flow of leads is difficult. Frequently, small business owners consider setting up a website for their junk removal businesses… but they do not usually follow through.

Michael Orso, the founder of Orso Leads, specializes in digital marketing for small businesses. Michael develops digital marketing campaigns for junk removal businesses that generate high-quality (and exclusive) leads.

Junk Removal Search Engine Optimization 

Michael understands that junk removal marketing campaigns require personalized service. Throughout the United States, multiple businesses compete to appear at the top of search engines (Google, Yahoo, and Bing) in the junk removal industry.

These days, junk removal services utilizing do-it-yourself search engine optimization will not outrank competitors. Due to the competition, junk removal companies need to hire an internet marketing agency to develop an online presence. Essentially, do-it-yourself search engine optimization does not compare to that of professional junk removal marketing agencies.

As mentioned, junk removal services require custom digital marketing services. Michael treats every niche, business, and location with care. For example, Michael researches nearby competitors before developing an internet marketing strategy.

At Orso Leads, Michael designs junk removal websites that dominate the search engine rankings to drive high-quality organic leads to your site.

How does Junk Removal SEO work?

Google, among other search engines, utilizes spiders to crawl junk removal websites on the internet, traveling from site to site, gathering data about those websites into an index. Essentially, the index resembles an enormous library of junk removal businesses. At any time, the librarian, or Google, can locate a book, or web page, to help someone find a qualified junk removal company.

Next, Google examines the junk removal websites within the index, taking into consideration thousands of ranking factors, to rank junk removal businesses in the search results for specific searches. In our library analogy, the librarian has meticulously studied the books in the library. If you have a question, the librarian identifies the book with the answer. Similarly, Google identifies which junk removal company to display based on your search query.

Unlike paid advertisements, you can’t pay search engines to appear at the top of organic search results. So, how do search engines determine which junk removal services to display on the search engine results pagee? For a given query, search engines evaluate three core metrics to determine the quality of a junk removal site:

ContentSearch engines analyze the content of a junk removal website to determine the relevance for given search queries. Search engine algorithms examine keywords throughout the content of a website to understand the purpose of the website. For example, we write content that revolves around waste removal. Effortlessly, the search engines recognize that the website is a local hauling service based on our relevant content. 

Links – Additionally, search engines review links, often referred to as backlinks, from other websites related to junk removal. The reason being, a backlink represents a vote from other websites, as website developers are not likely to link to other sites which are of inferior quality. According to Google, websites that obtain relevant backlinks from similar websites gain authority on the internet.

Page Structure – We build junk hauling websites through HTML code, and the structure of code impacts the ability of search engines to evaluate a website. At Orso Leads, we understand page structure or code structure is a core component of search engine optimization for businesses related to hauling. Generally, digital marketing agencies ensure search engines can analyze websites with proper page structure. For example, we assist search engines by including relevant keywords throughout the URL, title, and subheaders of web pages.

Junk removal SEO consultants, like us, optimize websites to appear at the top of the search engines. Google, Bing, and Yahoo design themselves to present relevant search results to users regardless of the search query. If you optimize your site for junk removal, you will rank higher in the search results!

Do you want

more work?

Hey, I’m Michael Orso. I’m determined to make a junk removal business grow. My only question is, will it be yours?

SEO Example: Lubbock Junk Removal

Throughout this example, small business owners will learn about an SEO campaign for junk removal services. Specifically, we are focusing on the keyword “Lubbock Junk Removal.” We hope you enjoy! 🙂

Keyword Analysis

Currently, Lubbock Junk Removal has a search volume of 50. According to Ubersuggest, people search Google for “Lubbock Junk Removal” fifty times per month. In Lubbock, Lubbock Junk Removal receives the most search volume compared to other junk removal keywords like “Junk Removal Lubbock.” For comparison, Junk Removal Lubbock has a search volume of 40. 

Competitor Analysis

We use software, aka Majestic SEO, to analyze the business competitors throughout a city. For example, LBK Junk Removal ranks #1 on Google when people search “Lubbock Junk Removal.” Majestic SEO allows us to analyze their website! Majestic SEO utilizes a few metrics (trust flow, citation flow, etc.) to determine the strength of a website.

According to Majestic, LBK Junk Removal has a score of 0 for both trust flow and citation flow. Additionally, they have 62 external backlinks from 7 referring domains. LBK Junk Removal appears at the top of Google… for now. To be honest, they have a very weak website. 

On-Page SEO

Competitor analysis marks the end of our due diligence (besides business citations). Next, we focus on on-page SEO. On-page SEO is the practice of optimizing web pages for specific keywords to appear higher on search engines. At Orso Leads, we combine on-page SEO with the website build for junk removal services.

After optimizing the site through on-page SEO, we index the website in Google Search Console to inform Google of our new website. Generally, Google indexes the website within 24 hours. After completing these tasks, we examine off-page SEO strategies to rank for “junk removal.”

Off-Page SEO

What is Off-page SEO? By definition, off-page SEO, also known as off-site SEO, refers to actions taken outside of your website to improve rankings on search engines. Typically, off-page SEO refers entirely to backlinks.

Google founders, Page and Brinn, noticed articles included citations at the end of the content. They created backlinks due to the assumption that the references reflected relevance to the topic. For example, junk removal blogs cite nearby junk removal businesses. According to Google, the junk removal businesses are relevant to the junk removal blog. Since then, backlinks have played an integral part in SEO for junk removal companies.

Unfortunately, backlinks are still relevant in 2021. Generally, we establish relationships with other web developers for help exchanging links. While tedious, backlinks make an enormous difference for the ranking position of junk removal websites!

Google My Business

What is Off-page SEO? By definition, off-page SEO, also known as off-site SEO, refers to actions taken outside of your website to improve rankings on search engines. Typically, off-page SEO refers entirely to backlinks.

Google founders, Page and Brinn, noticed articles included citations at the end of the content. They created backlinks due to the assumption that the references reflected relevance to the topic. For example, junk removal blogs cite nearby junk removal businesses. According to Google, the junk removal businesses are relevant to the junk removal blog. Since then, backlinks have played an integral part in SEO for junk removal companies.

Unfortunately, backlinks are still relevant in 2021. Generally, we establish relationships with other web developers for help exchanging links. While tedious, backlinks make an enormous difference for the ranking position of junk removal websites!